Service
UX & Product Audit
Most underperforming products do not have a design problem, they have an unexamined journey. Users get to a certain step and stop, and nobody inside the business can say exactly which step or why. A UX and product audit answers that with evidence from the product itself: where the flow breaks, what it costs, and which fixes are worth doing first. It ends with a written product direction document, not a list of opinions.
Who this is for
- Live websites and products where enquiries, bookings or sign-ups are lower than the traffic suggests they should be
- Teams that keep debating redesign versus repair without a shared reading of the problem
- Booking or enquiry flows with too many steps, unclear pricing, or a drop-off nobody has traced
- Products where the mobile experience was adapted from desktop rather than designed
- Arabic or bilingual products where one language clearly performs worse than the other
What the audit covers
- Product or website review against the journey it is actually asking users to complete
- User journey analysis, step by step, with the friction points named and located
- Mobile usability review on real devices, not a resized desktop browser
- Information architecture review: what is findable, what is buried, what competes with itself
- Booking or enquiry flow review, including how price, availability and required fields are handled
- Prioritized recommendations, ordered by impact against effort
- Key wireframe improvements for the screens that carry the most weight
- A product direction document you can hand to any designer or developer, including one who is not me
Why this is a paid engagement
A free review can only ever be a first impression, and first impressions are exactly what an audit is supposed to go past. Real diagnosis means walking the journey as a user, testing the flow on devices, reading the structure, and writing conclusions that survive being argued with. Paid audit engagements typically start from $600. The deliverable is yours regardless of whether any further work follows, and quite often the audit finds that the honest answer is a set of targeted fixes rather than a project.
What you receive at the end
- A written product direction document with findings, evidence and reasoning
- A prioritized action list separating quick fixes from structural work
- Wireframe improvements for the highest-impact screens
- A clear recommendation on repair versus redesign, with the reasoning stated
What happens after the audit
Three outcomes are normal, and all of them are fine. Your own team implements the recommendations. Or the audit becomes the discovery phase of a UI/UX Product Design or Design-to-Launch engagement, in which case the thinking carries straight over rather than being repeated. Or the fixes turn out to be small enough that you simply do them and move on. The document is written to be useful in all three cases.
How to start
Send the product or website URL and describe the journey that matters most to your business, usually a booking, an enquiry, or a sign-up. You get a scope and a confirmed price before anything begins.
Frequently asked questions
How much does a UX audit cost?
Paid audit engagements typically start from $600. The final figure depends on the size of the product, the number of user journeys under review, and whether more than one language is involved. Scope and price are confirmed in writing before the work starts.
How long does an audit take?
Usually one to two weeks from the point where access and context are provided, depending on the number of journeys reviewed.
What exactly do I receive?
A product direction document: findings with evidence, the user journey analysis, mobile usability notes, information architecture review, prioritized recommendations, and wireframe improvements for the key screens. It is written so any competent designer or developer can act on it.
Is this a free consultation?
No. This is a paid engagement with a written deliverable. Short questions before you commit are always free, but the audit itself is real diagnostic work and is priced as such.
Do you implement the recommendations too?
Optionally. Implementation is a separate engagement, either UI/UX Product Design or Design-to-Launch. When it follows an audit, the audit work becomes the discovery phase rather than being charged twice.
Can you audit an Arabic or bilingual product?
Yes, and it is often where audits find the most. Bilingual products frequently have one language that was designed and another that was adapted, which shows up in navigation order, form behaviour, typography and layout density. Both directions are reviewed as designed experiences.
Know something is wrong, but not exactly what?
Send the product URL and the journey that matters most. You get a scope and a confirmed price before any work begins.