Gold More Gida

Project Context

Gold More Gida is a food and FMCG sourcing and trading company selling across borders. Its buyers are not consumers: they are importers and distributors deciding whether a supplier is real, reachable and capable of moving goods reliably. The site has to carry that judgement in three languages — English, Arabic and Persian — because the company's markets do not share one.

Target Users

• Importers and distributors evaluating a new supplier before opening a conversation
• Buyers reading in Arabic or Persian rather than English, who are a primary audience and not an afterthought
• Procurement staff checking which product categories the company actually handles
• Partners verifying logistics capability: order handling, warehousing and transportation

Main User Journey

1. Arrive from a search or a referral, in one of three languages
2. Switch to the language they read in without losing their place
3. Confirm the company handles the product category they need
4. Check the logistics side: whether the company can actually deliver across the route they care about
5. Move to contact with enough confidence to send a real enquiry

Constraints

• Three languages including two right-to-left scripts, so the structure had to hold in both reading directions
• A B2B audience that judges credibility on operational detail, not on visual polish
• Product and catalogue data supplied by the client, changing often enough that the team needed to edit it without a developer
• The same page structure had to work for a product enquiry and for a logistics enquiry, which are different questions

My Role

• UI/UX Design, WordPress Development, Website Architecture, CMS Setup, Responsive Optimization

Key Work

• Product catalog & company profile
• Multilingual-ready structure
• CMS management
• Responsive design

UX & Design Decisions

• The language switcher is a top-level control, not a footer link, because for this audience the language is the first decision and not a preference
• Logistics capability is given its own section rather than being folded into an "about us" paragraph, since order handling, warehousing and transportation are what a distributor is actually assessing
• Products and markets are separated, because a buyer either wants to know what is sold or where it is sold, and merging the two forces them to read both
• Company credibility is expressed through operational specifics rather than adjectives, matching how B2B buyers read a supplier site
• The structure was built to stay legible when the same content becomes noticeably longer or shorter after translation

Technologies & Tools